It is finally time for the season premiere of 30 Rock. Been waiting on this for a long time. Meanwhile, it appears that while this show has won multiple Emmys (including Outstanding Comedy Series), and is one of the better comedy shows that has ever been produced, it is still sucking wind ratings-wise. Uncool, folks.

Here’s why you should watch it on Thursday nights at 9:30 (ET):

  • Tina Fey is one of the funniest women to ever be on television.
  • Alec Baldwin is a raging maniac and a jerk to boot. But I completely forget about that when I’m watching this show.
  • You’re already watching The Office, just don’t change the channel at 9:30. Embrace your laziness.
  • Frank’s hats.