There’s a series of commercials on right now for a brand of beer which markets itself with the phrase, “Drinkability.”


You’re trying to convince me to buy your beer and the best argument you can come up with is that it’s drinkable? Meaning it’s wet and its shape conforms to that of the container it’s placed in? That’s the best you can do?

It reminds me of the fast food company whose slogan is, “You gotta eat.” Meaning that you can’t survive without some caloric intake, and we can provide that caloric intake, so you may as well buy our product.

How moving.